Saying ‘Bhidu’ like Jackie Shroff will be expensive! Actor files suit in High Court for non-use

Jackie Shroff has filed this case at a time when earlier actors like Anil Kapoor and Amitabh Bachchan had also adopted the legal path to protect ‘personality rights’. By the way, for information, let us tell you that ‘Bhidu’ is a Marathi word, which in Hindi means partner.

Anil Kapoor had taken legal action against the use of ‘Jhakaas’

Last September, the Delhi High Court had passed an interim order protecting the personality rights of Anil Kapoor. In this, various organizations were prohibited from misusing their picture, name, voice or the word ‘Jhakas’ associated with their personality for commercial purposes without their consent.

High Court had blocked 44 links in Anil Kapoor’s case

Anil Kapoor had asked the court to stop the use of his photo, his name, his acronym AK, his voice, or his film characters like Lakhan, Mr. India, Majnu Bhai, Nayak and ‘Jhakaas’ without his consent. . He had also demanded protection from the use of any technology including AI, deepfakes, Computer Generated Graphics (CGI) etc. The actor’s legal team then submitted 44 such links to the court, which the court ordered to block.

Amitabh Bachchan also took action on the use of his voice

Earlier, Amitabh Bachchan had also filed a similar application. In this, a jewelery company was asked to stop using her ‘celebrity status’ for publicity. The company had used a voice similar to Amitabh Bachchan in the promotion.