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Why are stars guarding their personality? Jackie Shroff’s demand after Big B, Anil Kapoor


Recently Jackie Shroff had reached the court seeking his personality rights, after which the court approved. This means that now action will be taken against whoever uses Jackie’s voice, photo or name without her permission. Earlier, Amitabh Bachchan and Anil Kapoor had done this.

highlights

  • Jackie Shroff’s name, photo or voice cannot be used without his permission.
  • Jackie Shroff had recently approached the court demanding his personality rights.
  • Big B and Anil Kapoor have also done this, but why are the stars asking for personality rights?
After Bollywood superstar Amitabh Bachchan and ‘Jhakkas’ Anil Kapoor, now ‘Bhidu’ Jackie Shroff has approached the court demanding his personality and publicity rights. Jaggu Dada has filed a petition in the Delhi High Court demanding a ban on the misuse of his name, photo, voice as well as the famous catchphrase ‘Bhidu’. Jackie has filed this case against the organizations using his photo or voice for their financial gains without his permission and the platforms making objectionable GIFs/memes. Earlier, Anil Kapoor and Amitabh Bachchan have also taken the help of court to protect their personality rights. If you look at it, it has been common to imitate film stars and use their photos, style and dialogues in their own way, but for some time now, Bollywood stars seem to be more serious about their personality. In such a situation, the question arises that why are these stars suddenly taking such a step? And whose problems are going to increase due to this?

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After ‘Computer Ji’, ‘Jhakkas’, now ‘Bhidu’ has also been locked.

Before Jackie Shroff, last year, on the petition of this ‘Ram’s’ Lakhan’ Anil Kapoor, the court had given his photo, name, voice, nickname AK, film characters like ‘Lakhan’, ‘Mr India’, ‘Majnu Bhai’ without permission. ‘, ‘Nayak’ and ‘Jhakkas’ were banned. Anil had also demanded protection from misuse of technology like AI, deepfakes, computer generated graphics (CGI).

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Photo: Anil Kapoor Instagram

At the same time, in 2022, Big B had approached the court to protect his personality rights, on which the court stopped using his name, voice, photo and KBC’s famous dialogues like ‘Computer G and Lock it’ without his permission. But was banned. That means, if you use these stars’ photos, voices, style or dialogues without their permission, you may have to pay a heavy fine.

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Due to these 3-4 reasons stars demanded personality rights

By the way, people are also surprised that why are these Bollywood superstars suddenly forcing people not to copy them? But many important reasons for this have come to light. For example, many small and big companies earn profits by selling their products by using the photos and voices of stars without their permission, which is wrong. For example, Big B took this step to stop a jewelery company from using his photo unofficially. Apart from this, people are also being misled by selling fake lotteries on the lines of ‘Kaun Banega Crorepati’ through his photo and voice. Then the court had ordered to remove those online links.

Apart from this, in the digital age, there is also a threat of fake videos, AI generated misleading content, deepfakes etc., due to which celebrities are legally protecting their personality rights. For example, Jackie Shroff’s lawyer told that objectionable JIF/memes have been made through his picture. Earlier, Anil Kapoor’s lawyer had also talked about unauthorized selling of goods and charging fees using his photograph, tampering with his photograph in a derogatory manner and selling fake autographs and photographs with ‘Jhakkaas’ written on them. Recently, deepfake videos of actors like Rashmika Mandanna, Allu Arjun, Rashmika Mandanna also went viral.

big b picture

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Will mimicry and comedy actors be hit?

Big B, Anil Kapoor and Jaggu Dada are also favorites of mimicry artists. Many comedian mimicry artists earn their living by imitating them. What effect will this decision have on them? In this regard, Virag Gupta says, ‘This will not be applicable in mimicry, criticism and satire. Of course, these actors have taken orders from the court to stop the use of their voice and style, but healthy criticism or mimicry is another person’s creative right. They are not doing any fraud that I am saying Big B or Anil Kapoor. They are saying that if I am copying them then I cannot stop it. It is true that if the other person is earning financial profit from his show then these celebrities can demand a share or if the mimicry is objectionable then they can file a defamation case against him.

sanket-bhosale

Sanket Bhosle, Photo: YouTube

By the way, nowadays celebrities are getting hurt by the vulgar comedy of some comedians. For example, recently Karan Johar had described comedian Ketan Singh’s mimicry as bad and vulgar. Govinda himself was angry with nephew Krishna’s comedy. In such a situation, on the decision regarding personality rights of actors, comedian Dr. Sanket Bhosle says, ‘Bachchan Sahab, Jaggu Dada, Anil Kapoor Sahab are such big stars that their style has been copied by the entire country. The style of these heroes is always followed. We imitate people to keep them happy. My wife Sugandha and I have never let anyone down with our mimicry and no one has ever raised any objection to our content. We have been doing only family oriented things.

Sunil Pal said this

Meanwhile, comedian Sunil Pal says, ‘The public loves the style of these celebs, their style and dialogue delivery. We mimicry artists are also his fans first, because of this we are able to mimic him. If we are stopped from this, it will be an insult to the art and the fans. Our copying only increases their stardom and gives them publicity.

What are personality rights?

Famous lawyer and cyber law expert Virag Gupta says, ‘Under Article 19 (1) (A) and 21 of the Constitution, people have the right to privacy, liberty and life. Apart from this, intellectual rights like copyright, patent etc. are available under IPR laws. There is no separate provision like personality right in the Constitution. Personality rights are rights related to the protection of a person’s personality. Since celebrities can make commercial gains from using their personalities, they need to register their personal rights. Such legal cases have been occurring in America since 1890. In Britain, legal relief is available in such cases under common law. In the case of Amitabh Bachchan, Delhi High Court had ordered a ban on misuse and commercial use of his name, picture and voice. In Anil Kapoor’s case, the court has given permission for the use of the name on payment basis with restrictions. The court had also given a stay order in the case of superstar Rajinikanth.

Upma Singh

About the Author

Upma Singh

17 years of experience in journalism. Amar Ujala reached presswire18 Times after gathering experiences from Lucknow and Dainik Bhaskar Ludhiana. Currently working as Assistant Editor in NBT Mumbai. Cinema is love, passion and profession, so she has a deep grasp on subjects related to cinema and cinematic personalities. At the same time, she also writes a sharp pen on gender equality and women’s issues. For this she has also been honored with the Laadli Media Award for Gender Sensitivity.… Read more
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