YouTubers banned outside theatre! Producers upset with the flop of films wrote a letter

While Suriya and Bobby Deol starrer ‘Kanguwa’ has flopped badly at the box office, on Wednesday Tamil Nadu Producers Council (TNPC) has written a long letter to theater owners. In this, the owners of the cinema halls were requested to ban YouTubers from gathering outside the theater after the first day, first show. It is alleged that YouTube channels deliberately spread negativity against films, which has a direct impact on the film business. In this four-page letter, the Tamil Nadu Producers Council has condemned ‘spreading hatred’ in the name of ‘movie review’. It says that films like ‘Indian 2’, ‘Vettaiyan’ and now ‘Kanguva’ have been badly affected due to the reviews of these YouTubers.

Negative reviews affect a film’s earnings.

This letter has come when Allu Arjun’s Telugu film ‘Pushpa 2: The Rule’ is releasing on December 5. Whereas Surya’s ‘Kanguva’, released on November 14, has flopped. Made with a budget of Rs 300 crore, this film has been able to earn only Rs 59.90 crore in all five languages ​​in six days. TNPC wrote that the reviewers of the film deliberately glorify the flaws and exaggerate them. Such people have the right to talk negatively about the film, but one cannot make personal attacks and such reviews spoil the business of the entire film.

Earnings of ‘The Sabarmati Report’ increased on the 5th day, tax free in three states, on the other hand, the condition of ‘Kanguva’ remained the same on the sixth day.

‘YouTubers spread hatred in the name of review’

It is further written in the letter, ‘There is no harm in criticizing. If journalists do it responsibly then it is a good thing. But most of the YouTubers work to spread ‘hate’ for personal gain. When individuals launch attacks against actors and makers, it is important that all organizations associated with the film industry come together and stop this practice.

YouTuber-influencer banned outside theater in Kerala

For information, let us tell you that Kerala is the first state in the country, which has banned YouTube reviews in theater premises. In the year 2023, Mubeen Rauf, director of ‘Aromalante Adythe Pranayam’, had filed a case in the court to ban YouTube reviews in the theater premises. The Kerala High Court then issued a direction to the concerned authorities to prevent social media influencers, YouTube reviewers and bloggers from reviewing films online for seven days after the film’s release.

High Court had asked the Ministry to make guidelines

In the case, the Kerala court went a step further and also issued directions to the Union Ministry of Information and Broadcasting and the Central Board of Film Certification. It was said that they should also issue a notice to make a guideline for online film reviewers and vloggers.