Tuesday, February 27th, 2024

Why are movies getting postponed? Release of Aadipurush, Tiger 3, Merry Christmas and Ganpat pushed ahead


The year 2022 is not going well for Bollywood so far. One after the other, the films are proving to be flops and disasters at the box office. Meanwhile, the process of postponing the release of films one after the other in Bollywood has also started. Recently, Prabhas’ upcoming film ‘Adipurush’ in January next year was postponed and reached in June. Before that, Salman Khan’s two films ‘Tiger 3’ and ‘Kisi Ka Bhai Kisi Ki Jaan’ have also been postponed.

While ‘Tiger 3’ has now moved beyond Eid next year to Diwali, while ‘Kisi Ka Bhai Kisi Ki Jaan’ will now release on Eid next year instead of December 31 this year. This year also three films ‘Circus’, ‘Merry Christmas’ and ‘Ganpat’ were scheduled to release on Christmas. But out of these, Katrina Kaif’s ‘Merry Christmas’ and Tiger Shroff’s ‘Ganpat’ have also been postponed. At present, the new release date of both these films has not come. That is, this year the only film Ranveer Singh’s ‘Circus’ will be released on Christmas. While Ranveer Singh and Alia Bhatt’s ‘Rocky Aur Rani Ki Prem Kahani’, to be released on Valentine’s Day next year, has also been postponed. Its new release date has also not been announced yet.

Everyone has different reasons, but the decision is one
All the producers who have extended the release date of all these films have their different reasons. But it does not take long to understand that suddenly the release date of all the films is going ahead, at the moment the box office is also going to be a disaster. When theaters opened in February this year after the third wave of Corona, filmmakers, who had been waiting to release their films for a long time, released films one after the other. But alas, this year most of the films were disappointed at the box office. Among the films released this year, the audience reached the theaters only to see Gangubai Kathiawadi, The Kashmir Files, Bhool Bhulaiyaa 2 and Brahmastra. Whereas big films like Bachchan Pandey to Heropanti 2, Runway 34, Samrat Prithviraj, Rakshabandhan, Shameshra, Lal Singh Chaddha, Thank God and Ram Setu also faced disappointment.

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‘The mood of the audience is not good’
Talking about this, producer and film business analyst Girish Johar says, “It is true that many films have been postponed in the last few days. Of course, the filmmakers have pushed the release of the film, so they must have had some reason or the other. Based on the feedback he would have received regarding the content, presentation and other things of his film, he has postponed the films. Of course all these films are made in expensive budget, so no producer will take the risk of releasing his film without full preparation. I am already saying that now new content will come only on the new year. Maybe that’s why most of the producers are taking their films to the next year.

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Is fear haunting the filmmakers?
Are the filmmakers afraid to come to the cinema hall due to the constant flopping of films? In response, Girish says, ‘I don’t think so. Actually, the films whose dates have changed, they are changing themselves according to the changed choice of the audience. Although I definitely agree that the makers of the films which are releasing these days are not promoting the film. Of course, all the big budget movies have to come to the theatres. Although there can be a thought that at the moment the mood of the audience is not good, then we will release the film after a while.

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