Friday, March 29th, 2024

When the weather got better due to light rain, their business got spoiled.


People associated with the manufacturing ring of coolers to wholesale and retail business are disheartened at this time. The reason for his/her despair is the weather. These businessmen say that the weather has put a brake on their business in a way. From the retail market to the wholesale market, the number of customers has decreased. Let’s know what is going on in the cooler business these days…

What do you want in summer?

To avoid the sweltering heat, you want intermittent rains. So that, there is relief from heat. Whereas the manufacturers and traders of coolers pray that there should be a lot of heat. So that their business can run smoothly. If you go near New Delhi Railway Station in the national capital Delhi, there is a big cooler market near Ajmeri Gate. These days customers are not visible in this market.

Business is getting spoiled due to weather change

Business is getting spoiled due to weather change

According to Pradeep Bhatia, President of Kamla Market Welfare Association (KMWA), their business is deteriorating due to daily weather changes. There are news in newspapers and TV that it is going to be cloudy in the next one or two days. it might rain. Knowing all this, the customer leaves the plan of buying a cooler. Buyers are seen in the market when it is hot, everything becomes deserted as soon as the weather changes.

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Coolers are sold only till June 15

15-

Bhatia says that this season only 2-4 days have worked well. The month of April passed like this. Now in May we have to see how much cooler will be sold? Coolers are sold till 15th June. Then the cooler business comes to a standstill in the news of rain and arrival of monsoon. The Meteorological Department has predicted rain and drizzle till April 3. There are no signs of good heat for a week. he/she says that if it had been a good summer, it would have been the peak season for cooler traders.

Coolers from Rs 1,000 to Rs 10,000

1000-10000-

This year there are many sizes, ranges and quality coolers in the market. 9 to 12 inch coolers start at Rs 1,000-1,200. These are counter coolers. Keep it on a table like a table fan, which throws cool air on the face. Those who have less space in their shop, office, godown or house, then they buy these coolers. There is a huge demand for such coolers in the markets of Old Delhi. There such coolers are seen on the counter of small shops. Big coolers are up to 10 thousand rupees.

Earlier stock could not be sold

Earlier stock could not be sold

Lakhbir Singh, Vice President of KMWA, says that light rain is not only happening in Delhi-NCR but also in other parts of the country. This is the reason why the cooler market is battered in other parts of the country including Delhi. Bulk cooler buyers from different states have not been able to sell the goods they have already taken. When we talk to them, they say that the goods will be sold, then they will come to Delhi and buy new stock. Its effect is also being seen on production.

Speed ​​did not work this year

Speed ​​did not work this year

Lakhbir Singh says that as soon as it rains, the customers disappear from the market the next day. They pray to God that there should be a lot of heat and coolers should be sold. The rains have also harmed the farmers. The crop has been ruined. Got less money on wheat sale. If the income will be less, then how will the expenditure increase? The work of the cooler starts from February itself. This year also good work was being done till Holi. Later the business slipped as soon as it rained. Since then the speed is not catching up.

Coolers go to many states from here

Coolers go to many states from here

Both retail and wholesale clients are seen in the cooler market of Delhi. Kamla Market, located near New Delhi Railway Station, is a big market for coolers. Apart from this, there is a big market for coolers in Indralok. There are many manufacturers of coolers nearby. From there coolers are supplied not only in Delhi NCR but also in states like Haryana, Punjab, Uttar Pradesh, Rajasthan.

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