Fission CEO Shreyas Hegde
Mumbai: Viral Fission is an innovative platform that aims to leverage technology to provide employment opportunities for Gen Z. Shreyas Hegde, CEO of Viral Fission, spoke to Presswire18 in a Q&A to talk in detail about how VF is working with students and brands across various industries.
Q: Today’s youth in the world are being targeted as the new consumer audience, what is your perception about this demographic?
Answer: Today’s youth, or rather Gen Z", are shaping the future of shopping today. This generation is a major influencer in terms of purchasing decisions and trends. Today we have families who consult youth before purchasing any product, from technology to automobiles and even food.
Q: To connect with Gen Z, which industries reach out to Viral Fission?
Answer : Viral Fission is a youth community platform. We work towards creating better experiences, creating great memories, ensuring a peaceful start to professional careers and ensuring the overall progress of Gen Zers. As you mentioned, today’s youth are being targeted as the new consumer audience.
Any brand or business that is either a youth facing brand or has products/services targeting the youth from various sectors spanning across technology, FMCG, fintech, retail, OTT platforms and other sectors and want to target them. At Viral Fission, our endeavor is to work with like-minded businesses across different sectors to create long lasting mutually beneficial synergy with this community.
Q: Which brands have collaborated with Viral Fission?
Answer: Over 3 years we have worked with over 50 brands, including Spotify, Meta, JBL, Havmor, Fastrack, Unacademy, Myntra, Jiosaavn, OnePlus, Pepsi and others.
Q: Can you give examples of some unique campaigns that Viral Fusion has successfully completed?
Answer: For our Noise campaign, we had to generate massive buzz through pre- and post-launch activities, as well as generate publicity and engagement around Noise’s new brand ambassador campaign. Our Gen Z community was directed to Change.org where they signed a petition making chickpeas the king of fruits.