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Sportswear brand Adidas has lost a trademark battle against a luxury designer. In fact, four stripes remain in the trademark of designer Thom Browne. On which Adidas filed a case against Thom Browne, claiming that this trademark is very similar to his three-stripe trademark. However, Thom Browne told the court that his trademark bears no resemblance to the Adidas trademark and that consumers are not confused about it.
While registering the case, Adidas had sought damages of $7.8 million (Rs 63 crore) from the designer. Meaning if Thom Browne had lost the case, he would have had to pay Rs 63 crore as damages to Adidas. Although the court of New York gave the decision in favor of Thom Browne. The three stripes are the hallmark of the adidas brand. At the same time, 4 straight stripes are visible on Thom Browne’s clothes. During the hearing of the case, Brown’s legal team said that Thom Browne where Thom Browne is in the luxury garment sector and his market is small. On the other hand, Adidas is famous for sportswear and occupies a large market in the world.
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This case between Thom Browne and Adidas is almost 15 years old. In 2007, Brown trademarked the three stripes on a jacket, which Adidas objected to. After this, Brown changed his trademark and started using a four-striped trademark instead of three. Adidas did not pay attention to this for a few years but when the popularity of Thom Browne started increasing and Thom Browne Inc. emerged as a popular brand in the luxury segment after the year 2018, Adidas again paid attention to it and filed a case against Thom Browne. done. However, now the company itself is in for a disappointment.
Thom Browne has said on this whole controversy that this dispute between the two companies is absurd as both target different markets. Also, there is a huge difference in the price of the clothes of both the companies. It is worth mentioning that according to media reports, Adidas has so far been involved in 200 disputes in countries around the world and has fought trademark battles in 90 court cases.
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