[ad_1] New Delhi : Chief Election Commissioner (CEC) Rajiv Kumar said on Friday that there is a need to take steps like a phased response action plan (GRAP) to deal with "social media pollution". he/she also said that social media forums are not even identifying fake materials that can be easily identified and at least they are not even marking them and leaving the investigation of facts to protect themselves on the election bodies.Need to introspecthe/she also said that it seems that business interests are effective here. Kumar said, "It is like spreading the disease first and then selling medicines." Its disadvantage is done to the fair election process and the purity of democracy. At an international conference of election management bodies, Kumar said that social media companies need to introspect before 'too late'.Cosescent discourse should not be sharedhe/she said that there should not be fake, untouchable and misleading discourse on social media forums, which are basically disruptive. According to Kumar, it is in the interest of the social media platform that fake things should be detected and blocked before it is too late. he/she warned that the forces that disrupt the freedom of democracy and expression should not be helped.Complete social media pollutedKumar said that the entire social media is polluted. If there is pollution of environment outside us, then we have equally serious social media pollution. This requires anti-pollution measures. he/she said that election management bodies should prepare a framework for the management of these challenges and adopt it. Kumar said that as technology develops, artificial intelligence (AI) will play an important role. he/she emphasized that AI could help the election bodies to reflect the voter list, detect irregularities. [ad_2]