A mysterious new technology called Nubbin has recently gone viral online. It was introduced as a brain chip that allows users to relive memories, revisit dreams, and escape reality. The device was said to be developed by a company named TCKR Systems. Their website boldly claimed, “The perfect reality? It’s all in your head,” suggesting a curated dreamworld powered by memory recall.
However, it turns out that Nubbin is not real. It is part of a promotional campaign for Black Mirror‘s upcoming Season 7. The show often blurs the lines between reality and fiction, and this campaign is no exception. TCKR Systems is a fictional tech company that has appeared in previous Black Mirror episodes like San Junipero, Playtest, Black Museum, and Bandersnatch.
The campaign included a sleek website, a TikTok promo video, and even a real LinkedIn profile for TCKR Systems, leading many to believe Nubbin was genuinely in development. An internal email sent to media outlets on April 3, 2025, allegedly from Black Mirror creator Charlie Brooker, mentioned the launch of THE NUBBIN™. A follow-up email quickly backpedalled, asking recipients to disregard the previous message.
This clever marketing move created a lot of buzz online. People began questioning if such a device could actually exist. The promotional campaign effectively stirred excitement among fans ahead of the Season 7 premiere.
The new season, featuring six episodes, premiered on April 10, 2025. Upcoming episodes titled Eulogy, Hotel Reverie, and a sequel to the fan-favorite USS Callister will explore themes related to memory and virtual reality, aligning with the Nubbin concept.
So, while the Nubbin brain chip isn’t real, it has successfully captured the imagination of viewers, setting the stage for another thought-provoking season of Black Mirror.
