Saturday, February 24th, 2024

Jio vs Airtel: Sunil Bharti Mittal told how Airtel was saved from Jio’s tsunami


New Delhi: Mukesh Ambani’s company Reliance Jio made a big entry in the telecom sector in the year 2016. Due to this, the sack bed of many companies was closed and many companies are still not able to recover from this shock. But Bharti Airtel has consistently maintained itself in the competition. How did this miracle happen? The company’s chairman Sunil Mittal considers Jio a big challenge but says that it did not threaten the existence of the company. For them, the crisis of 2003 and 2020 were much bigger due to which the very existence of the company was in danger. Mittal talked about this in detail in an interview with Economic Times.

Mittal said 2003 was the worst phase for his/her company. Then the competition became very rough. Our company was new then. We came out strong from that position and did deals with IBM, Nokia and Ericsson. The crisis of 2008-10 came because of the policies of the government. The government gave 10-12 new licenses without applying any mind. This increased the difficulties of the already existing telecom companies. Our revenue, profit got affected. But this situation was not like in 2003. By then our position was strong.
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How airtel survived

he/she said that in the tsunami of Jio in the year 2016, Airtel saved itself. The rest of the companies drowned in it. It is clear from this that Airtel has truly transformed itself into an institution. If there was no entry of Jio in 2016, there would have been some other companies. It is possible that there would have been five or six telecom companies in the country. In 2008 also many new companies came but it was not a question of survival for us. For us, 2003 and 2020 were a bigger crisis than 2008 or 2016. In 2020, the Supreme Court’s decision on AGR came.

Asked how he/she viewed the events of 2016, Mittal said some good has also come out of it. This accelerated the data revolution, brought down the cost of data, and expanded networks. The bad part was that the policy was not handled properly at that time. Due to this many companies got out of competition. Airtel is the only survivor. Airtel has become a strong institution. A company with deep market understanding and a strong customer connect. It has now become a consumer centric company.

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