Tuesday, February 18th, 2025

Hailey Bieber launches Road, what is its specialty


Hailey Bieber, a successful model, actress and businesswoman, has launched her beauty brand named Rhode. Talking about Haley’s own skin, she says that she had to work hard to improve her skin.

Haley says that she has a lot of interest in skin care things and when the Covid pandemic hit, she got time to research on this topic. She says that since childhood, I was interested in skin care and wanted to do something in the field of skin care.

Haley says that before launching this brand, I tried everything from the most expensive brands so that I could know what works and what does not. If something is expensive, it does not mean that it will work. Sometimes even cheap things can be quite effective.

Attention has been paid to gender neutrality

Hailey Bieber says that skin care is usually associated with women but I want to bring gender neutrality in this field. I want my products to become a part of everyone’s bathroom.
Disclaimer: This article is for general information only. It cannot in any way be a substitute for any medicine or treatment. Always consult your doctor for more information.

Road started during Covid pandemic

Road started during Covid pandemic

As soon as Hailey Bieber gets time to do something in the field of skincare, she gets involved in this work along with her friend. She teamed up with Michael D Ratner and started experimenting. he/she was the founder and CEO of OBB. Haley’s aim was to provide accurate skin care products to the people and that too at low prices so that more and more people could buy these products.

Chose YouTube for advertising

Chose YouTube for advertising

Deciding which platform you are using to market any product to people is a very important step because it determines whether your idea will succeed or fail. Haley chose such a platform where no one could control her or bind her to any kind of guidelines or agreements and she could voluntarily launch her brand and tell about it. For this, he/she ran a series on YouTube named Who is in My Bathroom whose first guest was Kendall Jenner. he/she also told about his/her skin care brand. Regarding this, Haley started coming to TikTok and Instagram and her followers started increasing rapidly. he/she had one million subscribers on YouTube very quickly.

Promoted women empowerment

Promoted women empowerment

Hailey Bieber says that in today’s time, when women should help women and try to uplift them, but women remain the biggest enemies of women and are busy in bringing each other down. Haley is also trolled by many women. She says that she decided that one percent of the sales of the Road brand would go to the Road Future Foundation which is set up to help women. She says that in 2023 she has helped thousands of women.

These products were launched initially

These products were launched initially

Haley says that no matter what your skin is, hydration is important for every skin type. So he/she launched his/her own brand of moisturizing cream. Also launched gel serum, peptide lip treatment. She says that these products will give you a luxurious feel but it does not mean that they will be heavy on your pocket. All products are available under $30.

Attention has been paid to gender neutrality

Attention has been paid to gender neutrality

Hailey Bieber says that skin care is usually associated with women but I want to bring gender neutrality in this field. I want my products to become a part of everyone’s bathroom.
Disclaimer: This article is for general information only. It cannot in any way be a substitute for any medicine or treatment. Always consult your doctor for more information.

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