Thursday, March 20th, 2025

Allu Arjun is in Patna and Ram Charan is in Lucknow, why are South actors exploring the streets of North?


South superstar Allu Arjun reached Patna for the trailer launch of his/her upcoming film ‘Pushpa 2’, where lakhs of fans gathered to get a glimpse of him/her. Telugu cinema star Ram Charan also went to Lucknow for the promotion of his/her film.

highlights

  • Allu Arjun and Rashmika Mandanna launched the trailer of their film ‘Pushpa 2’ at Gandhi Maidan, Patna.
  • Ramcharan and Kiara Advani launched the song of their film ‘Game Changer’ in Lucknow.
  • Due to the increasing popularity of South Cinema stars in North India, they are turning to cities like Lucknow and Patna to create an atmosphere among their fans.
When Allu Arjun reached Gandhi Maidan in Patna with his/her co-star Rashmika Mandanna to launch the trailer of his/her film ‘Pushpa 2’, a huge crowd of fans gathered to get a glimpse of their favorite stars. Allu Arjun surprised even the people of the film trade by choosing Patna, considered the heart of Hindi Heartland, for the trailer launch of this film to be released next month. If experts are to be believed, more than 2.5 lakh people had gathered in Patna to get a glimpse of Pushpa. Before this, another star of Telugu cinema, Ram Charan, was here for the song launch of his/her next year’s release film ‘Game Changer’. When he/she reached Lucknow with the film’s lead actress Kiara Advani, a large number of fans were present there to welcome him/her. Earlier, when Tamil superstar Surya reached the capital Delhi with Bollywood stars Bobby Deol and Disha Patani for the promotion of his/her film ‘Kanguva’, there was a huge crowd of his/her fans present.

Why did the southern stars reach the north?

Regarding the recent trend of Southern stars constantly visiting North Indian areas for promotion, experts from the film world say that to get a glimpse of the Southern stars, huge crowds of fans gather in their own areas as well. . But at present, the reason for the presence of South’s stars in the core areas of North India like Lucknow and Patna is their attempt to get more love from the people here.

Actually, the people of Allu Arjun’s team knew very well that if they were to go to Patna, then most of Pushpa’s fans could come to see her there. Hindi dubbed versions of South films are watched in large numbers in the Hindi heartland. To cash in on the craze among the fans, Allu Arjun had gone to Patna while Ram Charan had gone to Lucknow recently. In this way he/she has strengthened his/her pan India following. Actually, in this way he/she wanted to show that his/her fans are now present in large numbers in the North as well as in the South.

Trying to create an atmosphere among the fans

Experts believe that the reason for the stars of the South Film Industry to enter the Hindi belt is their efforts to create an environment for their films in North India rather than earning money. Of course, films from cities like Lucknow and Patna do not earn that much. But on this pretext, the stars of South have knocked in the Hindi heartland. Talking about this, producer and film business analyst Girish Johar says, ‘If we talk about the distribution circuit of Hindi films, first comes Mumbai, then Delhi-UP and then Punjab Himachal circuit. Whereas Bihar comes in Eastern Circuit.

If we talk about earnings, its number is far behind, but the huge crowd of Allu Arjun’s fans gathered in Patna has given him/her a different hype. In this way, Allu Arjun has tried to show that he/she has a large number of fans not only in South India but also in North India. Earlier, stars like Shahrukh Khan and Ranbir Kapoor have also participated in fan events in South India. But now the stars of South cinema are trying to write a new story of success in the Hindi belt. ,

About the author

Prashant Jain

Prashant Jain is assistant editor and film critic at presswire18 Times. he/she has been working in the field of journalism for two decades. Apart from keeping a close eye on the world of cinema and the box office, he/she writes on travel, food, books, women and social issues. he/she is an alumnus of the Indian Institute of Mass Communication (IIMC). he/she likes travelling, watching movies, reading and writing.… read more
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